It’s been a year of ups and downs for the URL. They took battling to a mainstream audience with their Ultimate Freestyle Friday competition on BET and had a solid crop of talent emerge from their Proving Grounds battles. Their main-stage battles, however, were mostly atrocious. By our count, neither SM3 nor NOME3 produced a single classic and most battles were rendered unwatchable by an unruly crowd, excessive sound effects or weak bars.
The PGs were where it was at, with modest events and crisp, clean footage and some new MCs who showed a lot of potential. Hopefully that’s an indication that URL will be back on its A-game for 2014.
After a brief hiatus, we return with another installment of battles of the week, which will now be called battles of the month. Better battles for you + less work for us = everybody wins.
OGMIOS VS MATTER
This is the kind of battle that Don’t Flop does better than anyone else in the game. The clash, between two of the most cerebral MCs out right now, is a highlight reel of creative angles, comedy and lyrical dynamism.